Digital Distribution Basics – Part I

The online distribution of your music is a very complex issue. If you’ve never gone through the process before, you’re my target. I did the research for you.

First things first, let me catch you up with the basics.
Distribution gets your finished work to the audience. Right now, I’ll only cover digital distribution, due to its advantages to independent artists. But since physical distribution is by far not a thing of the past, I’ll cover that in a later post.
You could subscribe to this blog on the right side, to receive notification of new posts via email! Now, let’s get to it.
When talking about digital distribution, we mostly refer to placing music with services like ITunes, Spotify, TuneCore, CD Baby, Reverbnation and more. Services like Soundcloud etc. will not be included in this post, since it’s not meant to be a sales platform.
As I mentioned in a previous post (curious?!), you should always use the option of selling your music on your own website as well. There are several options out there that save you the inconvenience of having to pay a sales commission!
Back to online distribution services;

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Proud to pay? 

When paying for music becomes a question of honor…

What is the problem?

How about stopping complaining about sales numbers? By now, we all know, it’s bad.

Music has become less cultural and much more of a product. But I can hardly think of another product that great, but still not valued enough by far.

How can we make people want to pay for your music?

This is always the question at the end of thinking about the worth of music these days and the changes in revenue streams for artists.

When doing training in advertising I learned that it’s most important to ask the right questions to get a focused result. Only that can lead to taking the right actions to reach your goals.

That being said, which label or artist is not concerned about the decrease in income from album sales?

We already know that performing is saving music artists these days, besides sponsoring etc., but I think there wouldn’t need to be saving if the artwork were appreciated again.

Marketers these days tell us we have to think of music as a product to reach a bigger audience. All efforts seem to target numbers, not people.

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