Proud to pay? 

When paying for music becomes a question of honor…

What is the problem?

How about stopping complaining about sales numbers? By now, we all know, it’s bad.

Music has become less cultural and much more of a product. But I can hardly think of another product that great, but still not valued enough by far.

How can we make people want to pay for your music?

This is always the question at the end of thinking about the worth of music these days and the changes in revenue streams for artists.

When doing training in advertising I learned that it’s most important to ask the right questions to get a focused result. Only that can lead to taking the right actions to reach your goals.

That being said, which label or artist is not concerned about the decrease in income from album sales?

We already know that performing is saving music artists these days, besides sponsoring etc., but I think there wouldn’t need to be saving if the artwork were appreciated again.

Marketers these days tell us we have to think of music as a product to reach a bigger audience. All efforts seem to target numbers, not people.

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